The 80/8 Rule: A Useful Question for Organizations

I have been thinking about the 80/8 rule recently. The idea comes from research by Bain & Company, which found that while 80 percent of companies believed they delivered superior customer experience, only 8 percent of their customers agreed. What stayed with me was not the size of the gap itself, but what it says […]

Leadership Communication: Why Great Leaders Know When to Stay Silent

Funke Olufon speaking to executive leaders about leadership communication, listening, and building trust.

One of the most surprising pieces of leadership communication advice I find myself giving leaders has very little to do with communication at all. It is this: Don’t speak just yet. That advice can feel counterintuitive, especially in rooms where everyone is waiting for the person at the head of the table to set the […]

Trust is the infrastructure impact runs on

Public trust and institutional impact

Trust rarely appears on balance sheets, development frameworks, or policy scorecards, yet it determines whether any of them succeed. Across governments, institutions, and markets, ambitious strategies falter not because of weak ideas or insufficient funding, but because public trust has eroded. Policies are announced but not believed. Evidence is shared but not accepted. Leaders speak, […]

MY GIVING LEDGER

Funke Olufon reflecting on women supporting women

Every year on International Women’s Day, I watch the internet fill with celebrations, statistics, and speeches. Most of them are true. Many of them are important. And nearly all of them leave me asking the same quiet question: But what are we actually going to do? This year, the theme is Give to Gain. And […]